About Bearded Crew

“It’s been a wild ride since 2015. To think it all started with the idea of creating a t-shirt company, makes me laugh.

Bearded Crew is the result of listening to our customers and letting highly talented professionals steer the boat. Thank you everyone for all of the blessings.”

– Alex Walser, Owner

Our Story

In 2015 I landed a sweet summer job as a white-water raft guide on the Nantahala River. Still baby faced at the time, I stumbled upon a new culture that would shape the rest of my life. There are many “bearded lifestyles”, but this is the one I fell in love with.

Our Story

In 2015 I landed a sweet summer job as a white-water raft guide on the Nantahala River. Still baby faced at the time, I stumbled upon a new culture that would shape the rest of my life. There are many “bearded lifestyles”, but this is the one I fell in love with.

The Bearded Life Style

This story is just my experience and exposure to the bearded lifestyle and culture. Everyone’s journey is different but the outcome is the same, you’re a better bearded man. If you have ever been white water rafting, chances are your raft guide was one of the most entertaining parts. The job is a magnet for adventurous, easy going, out-door loving, kind hearted people…. Hippies. Everyone was rocking their kick ass beards even some of the women (armpit beards). At the surface the guides looked like tribal alcoholics. But within the next couple months, I would discover and establish the core values that lead my life and created Bearded Crew.

The Bearded Life Style?

This story is just my experience and exposure to the bearded lifestyle and culture. Everyone’s journey is different but the outcome is the same, you’re a better bearded man. If you have ever been white water rafting, chances are your raft guide was one of the most entertaining parts. The job is a magnet for adventurous, easy going, out-door loving, kind hearted people…. Hippies. Everyone was rocking their kick ass beards even some of the women (armpit beards). At the surface the guides looked like tribal alcoholics. But within the next couple months, I would discover and establish the core values that lead my life and created Bearded Crew.

Bearded Crew Difference

I started a t-shirt company called Bearded Crew with a mission to provide t-shirts with beard themed front pockets. At the time I was personally using a variety of beard care companies. All of the beard care products smelled like pine trees and camp fires. Manly, however I was looking for something for everyday use, maybe something that women might enjoy smelling. I started to research the biggest beard care companies, how to make products, and most importantly I socially listened to the bearded community. After 2 months of planning I created Bearded Crew’s first line beard oil. Each one of our beard oil products are created to target a specific occasion or need found commonly among bearded men.


Alex Walser
CEO & Owner of Bearded Crew

Bearded Crew Difference

I started a t-shirt company called Bearded Crew with a mission to provide t-shirts with beard themed front pockets. At the time I was personally using a variety of beard care companies. All of the beard care products smelled like pine trees and camp fires. Manly, however I was looking for something for everyday use, maybe something that women might enjoy smelling. I started to research the biggest beard care companies, how to make products, and most importantly I socially listened to the bearded community. After 2 months of planning I created Bearded Crew’s first line beard oil. Each one of our beard oil products are created to target a specific occasion or need found commonly among bearded men.


Alex Walser
CEO & Owner of Bearded Crew

Bearded Crew

Perfection at Every Step

“Being a perfectionist has been a blessing and a curse for me as an entrepreneur. But, the result is that I have a company, product, and brand that I am damn proud of! I can confidently say that Bearded Crew is among the top tier best beard care companies on the market. The three areas below are the secret ingredients to our continued growth.”

~ Alex Walser – Owner 

Products With a Purpose

When we first stepped on the beard care scene most company’s products smelt like outdoor, earth tones. Worse than this, these same companies all used the same base ingredients in every recipe as well.

Bearded Crew formulated unique recipes that each had their own individual purpose, meant to be used as a tool in the daily life of a beardsmen. We combine aromatherapy with premium natural (organic when possible) ingredients to stimulate your mind, beard, and body. Each one of our products utilizes a unique base of ingredients that help with different skin types and common issues. One size never fits all.

Aromatherapy

Bearded Crew’s products utilize natural essential oils to promote psychological and physical well-being. Why create something that just smells good?

We challenged this idea and demanded more. Our strategy is to work with the body’s natural chemistry to develop a healthy, long term hair-beard-body routine. Our signature recipes aim to elicit specific moods or emotions that create a memorable, enjoyable experience for your mind and body. Bearded Crew has formulated and developed premium products that help keep our beards, hair, and skin healthy, luscious, and ready to show off to the world.

Customers Over Profits

We are proud to say that we are meticulous in our quest for perfection. It’s the reason you don’t see us carry certain products yet. We refuse to release a product that isn’t superior. Our dedication to satisfaction extends beyond the product and carriers over into every step of becoming a loyal bearded crew customer.

The experience of ordering, unboxing, and using bearded crew’s products should give you that kid Christmas feeling. we are dedicated to delivering you, the consumer, the absolute highest quality product and experience possible that promises to work in harmony with your body – from your hair to your skin. Thank you for your continued support, and we look forward to bringing you more great products in the future!

Our Founder

Alex Walser

Alex Walser is the owner and founder of Bearded Crew. Alex grew up in the sticks of Lexington, NC. Alex earned a dual undergraduate degree in marketing and management from Western Carolina University.

Alex’s friends consider him easy-going, kind-hearted, and adventurous. Driven by the urge to help people and build a better local community, Alex takes great pride in the future outlook of providing jobs with the business ventures that he creates.

Working a full time 8-5 job just to come home to work 6-11 pursuing his dreams doesn’t leave a man with a lot of free time. But when he’s not working Alex enjoys any type of outdoor physical activity. One of his favorite things to do is go traditional rock climbing on multi-pitch routes with his little brother Jon. Alex enjoys playing Texas Hold’em with his friends, although he is “easy money” and rarely wins.

Favorite Quote
“You miss 100% of the shots your don’t take.”
~ Wayne Gretzky

Mission Statement

Why Bearded Crew?

At Bearded Crew, we have a mission to do more than deliver extraordinary products. We believe the path to a better future starts with the mane in the mirror. Our passion is to unite bearded men of all cultures, races, status and creed in a Brotherhood devoted to betterment of mankind through charity and self-investment.